After months spent painting walls, building pieces of furniture and making our own arcade from zero (that was during our famous Creative Fridays), last week we officially celebrated Monk Software’s new venue in Rome. And we did it our way, of course. It was great fun. No, seriously, it was. Do not think of some sterotypical, stiff company parties […]

With conversational interfaces, content has really become a huge thing. It’s not like it wasn’t before, of course. Nobody can deny it: since the boom of social networks and storytelling, this is content marketing’s golden age.

Quando Absolute Vodka, qualche anno fa, lanciò la prima campagna pubblicitaria su WhatsApp, fu subito storia. Sebbene la case history fosse significativa a livello creativo, quello che la rese davvero unica fu l’intuizione dei suoi creatori: in tempi non sospetti, avevano scovato il potenziale di questo tipo di canale per le iniziative di marketing.