With conversational interfaces, content has really become a huge thing. It’s not like it wasn’t before, of course. Nobody can deny it: since the boom of social networks and storytelling, this is content marketing’s golden age.

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Quando Absolute Vodka, qualche anno fa, lanciò la prima campagna pubblicitaria su WhatsApp, fu subito storia. Sebbene la case history fosse significativa a livello creativo, quello che la rese davvero unica fu l’intuizione dei suoi creatori: in tempi non sospetti, avevano scovato il potenziale di questo tipo di canale per le iniziative di marketing.

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According to the latest data released by WeAreSocial, 2.8 billion people use social networks at least once month – and almost all of them (2.4 billions) do it from their smartphones. This no longer is a surprise. However, what is mostly disruptive is the change social media are currently experiencing. In no time, stream walls and public […]

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