THE CUSTOMER PROFILE
TIM, a.k.a. Telecom Italia Mobile, is a telecommunications company owned by Gruppo TIM.
Born in 1995, it's been a brand of telephone services (mobile, landline and internet) since 2015 and servers over 30 million users in Italy.
Facing their users' growing demand for a direct, mobile interaction with the company, TIM designed a secondary app alongside their classic self-care app, to offer chat support and explore the conversational paradigm to sustain engagement. All of that, while containing costs and time-to-market.
PRODUCTS: ADAM Framework
TIM Digital Director